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It is through our collective efforts that societies gain influence and increase awareness in their local markets, achieving further recognition for the CFA® Program and that of its charterholders.
CFA Institute brand health survey results:
How well CFA Institute ranks in the minds of its customers when thinking of the industry 1 of 7
How well CFA Institute ranks in the minds of its customers when thinking of the industry - 1 of 7
The Let’s Measure Up™ slogan proved to be more memorable than A Difference that Matters™ 2 of 7
The Let’s Measure Up™ slogan proved to be more memorable than A Difference that Matters™ - 2 of 7
Campaign recall attributed to digital and social advertising 3 of 7
Campaign recall attributed to digital and social advertising - 3 of 7
Topline results suggest digital and social channels were particularly effective at driving Top of Mind Awareness. 4 of 7
Topline results suggest digital and social channels were particularly effective at driving Top of Mind Awareness. - 4 of 7
Print and TV are also effective in driving Hiring Intent. 5 of 7
Print and TV are also effective in driving Hiring Intent. - 5 of 7
Campaign recall attributed to global versus local properties suggests local channels were particularly effective in EMEA and APAC. 6 of 7
Campaign recall attributed to global versus local properties suggests local channels were particularly effective in EMEA and APAC. - 6 of 7
Perceptions on Thought Leadership, Influential, Ethical and Global all improved from the benchmark. 7 of 7
Perceptions on Thought Leadership, Influential, Ethical and Global all improved from the benchmark. - 7 of 7
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