Our Brand, Our Identity
The CFA Institute brand is known throughout the world, synonymous with excellence, credibility, and the highest of standards. When considering trademarks, protection, marketing, and the associated goodwill, the CFA Institute brand has been valued at more than $200 million (USD)!
Together, we can create a culture of proper brand use across our societies, ensuring that our brand remains strong and respected worldwide.
What will I learn here?
You will learn how to protect and properly use the CFA Institute brand.
Objectives:
- Learn what the CFA Institute brand and trademarks are and why they’re valuable
- Understand how to protect our brand and why it is important
- Learn what elements make up our brand and proper use of each
- Learn do’s and don’ts of brand and trademark use