The “CFA Society Beijing Blog” is the first local society podcast to be launched in mainland China. It is an interview-based series that aims to raise the standard of professional discussion on key investment topics, as well as financial literacy among the general public.
The podcast has helped the local society to engage a broader audience, including young professionals. Compared to regular webinars, the podcast provides a different learning experience and is more accessible for non-practitioners. With this podcast widely distributed, CFA Society Beijing has provided valuable knowledge and raised public awareness of the professionalism of CFA Charterholders.
Local society volunteers support the planning and coordination, and CFA Charterholders and experts provide professional and objective discussion on hot topics in the investment industry.
The first episode was launched in April 2021. In the first six months, the podcast racked up to 50,000 listeners and has seen rapid growth since September 2021, with visits increasing from 50 per week to 2,000 per week. One listener commented that he has “witnessed the growth of the CFA Society Beijing podcast series and benefited a lot from the professional knowledge of each episode.”
The episodes are released on the CFA Society Beijing WeChat social media channel, and on most of the major podcast platforms in mainland China, like Apple Podcast, Himalaya, Xiaoyuzhou Podcast, Netease Cloud Music, and Lizi FM.
Previous podcast episodes have covered the following topics:
- Fund Investment 101
- ESG and Carbon Neutrality
- Crypto Assets
- Application of Overseas Investment Experiences in China
- Career Path in Investment Banks
- Art Investment in Digital Economy
- Pension Development in China
- Quantitative Investment
Guest speakers have included:
- Jason Hsu
Founder and Chief Investment Officer of Rayliant Global Advisors
- Ying Rong
Director of Quantitative Investment Department of ChinaAMC
- Stanley Song
China General Manager of Securities Investment Service Department of Deutsche Bank
- Winston Ma, CFA
Former Managing Director of China Investment Corporation, Founding Partner of CloudTree Ventures
- Henrietta Tsui-Leung
Founder and Honorary Chairman of Hong Kong Gallery Association, Founder of Ora-Ora
- Lianren Li
Deputy Secretary General of Pension Branch China Association of Social Security
- Lijun Sun
General Manager of Occupational Pension Department of Changjiang Pension
- Chuan Shi
Founder of Beijing Liangxin Investment Management Limited Corporation
- Jianchang Ren, CFA
Chairman of CFA Society Beijing
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