On 7 July 2020, CFA Society Spain, CFA Society Portugal and CFA Society Brazil co-hosted a webinar about Brazil's economy, entitled: “A Black Swan…With Blue Eyes”.
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The high-profile speaker, Santiago Fernández Valbuena, Brazil MAPFRE Counselor, discussed the current economic situation in Brazil, the impact of COVID-19, and the policies adopted since the outbreak of the pandemic.
The societies worked together to raise awareness of the webinar and engage members with the content. They promoted the event via email and social media and CFA Society Spain allowed members to invite an additional person, as the speaker was well-known. The webinar was hosted in Spanish and the topical discussion was relevant to all three societies.
"This was our first cross-society collaboration to engage our members in an online webinar about the current economic situation in Brazil, and it was really well received. We plan to do much more of this," said Luis Buceta, Chair of Membership Committee and member of the Board at CFA Society Spain.
The webinar attracted 73 attendees and received positive feedback after the event.
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