CFA Society Hong Kong has become the new brand name of the largest CFA Society in Asia Pacific (in terms of members) and fourth largest globally. The rebrand allows the local society to strengthen its brand connection with the global investment community, while retaining its strong local voice and network.
After considering the views and feedback of members, the Board of Directors decided to rebrand the local society to CFA Society Hong Kong in April 2020. The rebrand not only brings the local society in alignment with the global brand but signifies a solidarity with the global mission of CFA Institute and the CFA Society® community.
CFA Society Hong Kong is a cornerstone association that raises professional and educational standards through educational events and advocacy efforts. Throughout the global pandemic, the local society has been working hard to provide value to its members; offering a variety of virtual events, webinars, and resources to help members stay relevant with the industry.
“CFA Society Hong Kong is our new brand to represent over 6,800 top investment professionals in Hong Kong. We are thrilled to unfold the next chapter, increase awareness and engagement with key audience groups, and build an even stronger community,” said Richard Mak, CFA, Director, CFA Society Hong Kong.
Nick Pollard, Managing Director, APAC, CFA Institute added: “Since the inception of the Hong Kong Society of Financial Analysts in 1992, the local society has built a diverse membership base and developed strong partnerships with key institutional players. Now is the perfect time to recognise the significant contributions made by the local society to the investment industry over the past three decades and to look ahead with great optimism of furthering this contribution. CFA Society Hong Kong is the latest local society to rebrand – meaning all 161 societies around the globe are now together under one brand.”
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