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To provide the resources most valuable to our members, CFA Institute has developed a product that will consolidate content and deliver an individualized newsletter built from members’ interests.
The new Selections experience, will use data from the topics members select in the Communication Preferences Center to highlight the professional learning content, events, advocacy news, and career management resources members want to see. This will reduce the number of electronic newsletters we send to members (because content from the Private Wealth Management, Advocacy, GIPS®, and Conferences newsletters will migrate to the new experience).
Throughout October, we will urge our members to update their topical preferences in the Communication Preferences Center to ensure the content they want is delivered to their inboxes each month.
New Selections is a member-specific product, so society staff will no longer be subscribed to the Selections newsletter. We are excited to deliver this customer-centric product as another step on our journey towards individualized communications!
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1.0.0.20
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