Our global brand building efforts are critical to gaining influence, achieving further recognition of the CFA Program and driving demand for CFA Charterholders.
Let’s Measure Up
Our Let’s Measure Up global brand campaign launched in early 2018, running in 11 key markets and through the majority of our societies via society brand activation.
The Right Question
In March 2019, CFA Institute launched The Right Question campaign, a multiyear effort to increase awareness of CFA® charterholders among high-net-worth investors (HNWIs) in the United States and Canada.