Through our collective efforts to build the CFA Institute brand, our societies gain influence, increase awareness in their local markets, and achieve further recognition for our programs and our charterholders.
Advance Professionalism and Professional Recognition
Achieve regulator recognition
Definition: Waiver of regulatory requirements for candidates that have passed a credentialing exam or members that hold the CFA charter
Increase membership support of top 100 global asset managers
Definition: Number of top 100 global asset managers that pay in full or in part for CFA Institute membership dues for their employees
Increase unaided top of mind brand awareness
Definition: Top of mind unaided brand awareness as defined by an independent brand assessment firm (Currently Kantar MillwardBrown)
Increase member voluntary CE attestation
Definition: % of total members that attest that they have met the annual requirements of the voluntary continuing education program