Last week, Marg Franklin launched a social media campaign via LinkedIn, #mycharterstory, designed for charterholders to tell their charter story in a few short sentences and then tag other charterholders on LinkedIn and encourage them to do the same.
The hope is that by tagging other CFA charterholders, the campaign will go viral on LinkedIn and thus encourage and inspire more potential candidates to pursue the charter. See Marg's post here.
We encourage our chartholder Society Leaders to participate and to encourage your members to do the same! Here is how you can share your charter story:
On your own LinkedIn feed, start a new post that reads:
I’m taking part in the #mycharterstory campaign on LinkedIn.
My story is [FILL IN YOUR PERSONAL STORY USING ONE OR TWO SENTENCES.]
What’s your story? I nominate [TAG AT LEAST 5 CFA CHARTERHOLDERS*] to share their stories.
And if you’re not a charterholder yet, learn how to start your story here: [LINK to https://www.cfainstitute.org/en/programs/cfa/?s_cid=smo_mcs21_margstory_li&source=smo&site=li&campaign=mcs21]
Please insert this media tile into your post.
That’s it!
We would really appreciate your help in getting this campaign circulating around the world. Be sure to include #mycharterstory and tag @CFA Institute and @Margaret Franklin, CFA too in your post. This will help us with tracking.
*Please include newer and younger charterholders among your tagged colleagues, as their LinkedIn followers are likely to include the target demographic for new prospective CFA Program candidates.
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