Member Strategy Research Results
In May and June of 2023, CFA Institute partnered with McKinley Advisors, experts in association management, to conduct extensive research aimed at understanding member needs. The primary focus of this research was to improve the overall member experience and enhance the value proposition of CFA Institute membership. The study encompassed various factors, benefits, and offerings, including society membership. Log in to Society Center (Membership tile > Membership Strategy) to find research highlights.