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BUILDING SOCIETY EXCELLENCE
Building Brand
Six social media tiles have been created that the CFA Society® community can use when promoting virtual events (including webinars, podcasts, virtual meetings and networking opportunities). Log in to Society Center to access these resources.
Toolkit (log-in required)
To better enable societies to promote the report to its key stakeholders, CFA Institute has prepared a series of tools and marketing assets, such as website content and guidance, e-mail banner and signature, PowerPoint slides for events, and social media posts.
PDF (log-in required)
How to use social media to engage with your audiences and achieve our shared business goals.
Learning Resource
How to use email strategically to reach your society goals
Support Global Ethics Day on 16 October 2019 by taking part in our global social media campaign. This toolkit includes a campaign look book and instructions to create your own society-branded posts.
Link (log-in required)
This customizable business card template includes text that serves as a reminder of your commitment to the highest standards of ethics and professionalism – the CFA Institute Code of Ethics and Standards of Professional Conduct.
Protecting and properly using our brand.
Working with media to build brand.
Share pre-curated content in one-click.
Link
Guidelines on how to use and communicate our brand effectively and consistently.
This toolkit outlines the wide range of templates you can access through Society Brand Activation.
Guidance on how to correctly use and communicate our Let's Measure Up brand identity.
Personalised brand assets for your society including logo, pull-up banners and more.
The CFA Institute Store provides a wide array of items that can be branded with your society logo in a range of quantities.
The website for our global brand campaign highlighting the value CFA charterholders bring to the industry to drive demand for them.
The website for our global brand campaign promoting CFA charterholders as the premier choice for wealth management.
Upcoming CFA Institute conferences, webinars, seminars and more.
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This material is provided for informational purposes only and may not be used in any commercial manner without prior written permission from CFA Institute. © 2020 CFA Institute. All Rights Reserved.