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Building Brand

Learning Resource: Social Media

How to use social media to engage with your audiences and achieve our shared business goals.

Learning Resource

Building Brand

Learning Resource: Email

How to use email strategically to reach your society goals

Learning Resource

Building Brand

Global Ethics Day Social Media Toolkit

Support Global Ethics Day on 16 October 2019 by taking part in our global social media campaign. This toolkit includes a campaign look book and instructions to create your own society-branded posts.

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Building Brand

Ethics Business Card

This customizable business card template includes text that serves as a reminder of your commitment to the highest standards of ethics and professionalism – the CFA Institute Code of Ethics and Standards of Professional Conduct.

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Building Brand

Learning Resource: Branding In Action

Protecting and properly using our brand.

Learning Resource

Building Brand

Learning Resource: Media Relations

Working with media to build brand.

Learning Resource

Building Brand

Shareable social content

Share pre-curated content in one-click.

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Building Brand

Brand Guidelines

Guidelines on how to use and communicate our brand effectively and consistently.

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Building Brand

Let’s Measure Up Toolkit

This toolkit outlines the wide range of templates you can access through Society Brand Activation.

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Building Brand

Let's Measure up campaign production guidelines

Guidance on how to correctly use and communicate our Let's Measure Up brand identity.

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Building Brand

Personalised CFA Society branded templates

Personalised brand assets for your society including logo, pull-up banners and more.

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Building Brand

CFA Institute Store

The CFA Institute Store provides a wide array of items that can be branded with your society logo in a range of quantities.

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Building Brand

Let’s Measure Up Website

The website for our global brand campaign highlighting the value CFA charterholders bring to the industry to drive demand for them.

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Building Brand

The Right Question Website

The website for our global brand campaign promoting CFA charterholders as the premier choice for wealth management.

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Building Brand

CFA Institute Events

Upcoming CFA Institute conferences, webinars, seminars and more.

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Tools and resources to support society success

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Learning Resource: Social Media

Learning Resource: Email

Global Ethics Day Social Media Toolkit

Ethics Business Card

Learning Resource: Branding In Action

Learning Resource: Media Relations

Shareable social content

Brand Guidelines

Let’s Measure Up Toolkit

Let's Measure up campaign production guidelines

Personalised CFA Society branded templates

CFA Institute Store

Let’s Measure Up Website

The Right Question Website

CFA Institute Events