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BUILDING SOCIETY EXCELLENCE
Building Brand
Log in to Society Center to access a toolkit featuring assets to support your promotional efforts for the 24th Annual GIPS Standards Virtual Conference, scheduled for 27 to 29 October 2020.
Link (log-in required)
Log in to Society Center to access a toolkit featuring assets that will support your promotional efforts for Women in Investment Management: Access to Success in a Changing Industry, taking place on 14 and 15 October 2020.
Six social media tiles have been created that the CFA Society® community can use when promoting virtual events (including webinars, podcasts, virtual meetings and networking opportunities). Log in to Society Center to access these resources.
Toolkit (log-in required)
To better enable societies to promote the report to its key stakeholders, CFA Institute has prepared a series of tools and marketing assets, such as website content and guidance, e-mail banner and signature, PowerPoint slides for events, and social media posts.
PDF (log-in required)
Support Global Ethics Day, the third Wednesday in October, by taking part in our global social media campaign running throughout the month. This toolkit includes a campaign look book and instructions to create your own society-branded posts.
This customizable business card template includes text that serves as a reminder of your commitment to the highest standards of ethics and professionalism – the CFA Institute Code of Ethics and Standards of Professional Conduct.
Protecting and properly using our brand.
Learning Resource
Working with media to build brand.
How to use social media to engage with your audiences and achieve our shared business goals.
How to use email strategically to reach your society goals
Share pre-curated content in one-click.
Link
Guidelines on how to use and communicate our brand effectively and consistently.
This toolkit outlines the wide range of templates you can access through Society Brand Activation.
Guidance on how to correctly use and communicate our Let's Measure Up brand identity.
Personalised brand assets for your society including logo, pull-up banners and more.
The CFA Institute Store provides a wide array of items that can be branded with your society logo in a range of quantities.
The website for our global brand campaign highlighting the value CFA charterholders bring to the industry to drive demand for them.
The website for our global brand campaign promoting CFA charterholders as the premier choice for wealth management.
Upcoming CFA Institute conferences, webinars, seminars and more.
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This material is provided for informational purposes only and may not be used in any commercial manner without prior written permission from CFA Institute. © 2020 CFA Institute. All Rights Reserved.