Building the global CFA® Society community
Social media is a fast, inexpensive and effective way to reach a large, global audience. It’s an interactive, two-way medium that allows us to tell our story and gain immediate, authentic feedback.
You will learn the essentials of using social media to engage with your audiences and achieve our shared business goals.
Review and progress through the following 5-Step Social Media Process to start building an engaging social media presence for your society.
One-click social sharing content
Society Brand Activation
Essential guide to social media (PDF)
5-step social media checklist (PDF)
A guide to social influencing (PDF)
Create social media goals that align with your business goals
Determine which of our shared business goals your society is working to achieve with social media.
Use your business goals to guide and establish your marketing goals.
Use your marketing goals to establish SMART social media metrics to measure success:
S = Specific M = Measurable A = Achievable R = Realistic T = Timely
Connect social media goals to your targeted audiences
Identify your target audiences for each social media goal
Which channels connect most with your goals, audience, and content?
(company page)
Engaging content provides value, is relevant to your audience, and is delivered in the right format
Use analytics and insights to track your progress toward social media goals
Use your society website’s Google Analytics and social media insights to understand audience engagement and track success related to:
June 2017 » Society Management
It is thanks to society leaders and volunteers we are making an impact.
CFA Society West Michigan may be a small society but they have big ideas.
September 2017 » Society Management
CFA Societies® in Florida collaborate to increase member value
June 2018 » Society Management
We are pleased to share with you the results of the 2018 Annual Society Satisfaction Survey.
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