At this year’s Global SLC, CFA Society Leaders attended interactive workshops which empowered them to build their personal brand on LinkedIn, position themselves as a CFA Society brand ambassador and influencer, and engage with their network through best practice.
The session, “The Art of Social Influencing – Be more Paul Smith”, focused on two distinct areas of social media: content curation (words) and content engagement (pictures). Led by social media experts, Living Group, participants were challenged to develop brand “You” and to consider how their target audience perceives them, their Society and their products and services.
Participants were encouraged to stand out from the crowd, to add personal elements to their social media and to ensure their imagery looks professional. In one session, CFA Society San Antonio encouraged everyone in the room to connect using Bluetooth on their LinkedIn: Demonstrating social media in action!
Be More Paul Smith
With Paul Smith in the audience, his social media presence was showcased as an example of how to successfully become a social influencer. A team has been working on developing Paul’s social brand and this has seen his connections increase by 91% (from 15,320 to 29,205) and his followers increase by 78% (from 17,000 to 30,193) over the past six months. CFA Societies were inspired to follow in his path!
Watch this video of Paul in which he shares his top social media tips:
Social media support and resources for Society Leaders
- A Guide to Social Influencing Best Practice: Hints and Tips
- LinkedIn headshots: A photographer was on-site at the Global SLC to take professional headshots of CFA Society leaders for their LinkedIn profiles.
- One-click social sharing: Ready-made social media posts are available for CFA Societies via Connexions, to help Societies engage with their audiences. The top social media channels are all featured, including Weibo for China.
- Social media playbook: An interactive playbook to support societies on how to build an engaging social media presence and effectively engage with audiences was launched at the Global SLC. The playbook represents a best-in-practice approach to amplifying the reach of our brand through social media and included collaboration from CFA Society Boston and CFA Society United Kingdom.
- Society brand activation: Delivering support for brand awareness campaigns to all CFA Societies.
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