Building Brand

Vision

Through our collective efforts to build our brand, our societies gain influence, increase awareness in their local markets, and achieve further recognition for our programs and our charterholders.

To build our brand awareness and influence, societies should focus on:

Building brand awareness in your local market
Teaching the value of the CFA Charter
Sponsoring industry outreach
Growing society membership and deepening engagement

Strategic goals

Quick links

Global Brand Campaigns

Our global brand building efforts are critical to delivering member value.

Building Brand Locally

Learn how Society Brand Activation can help you build the brand in your local market.

Communication Learning Resources

Learn how to strategically use communication channels to engage audiences.

Society Success Stories

See how CFA Societies build brand locally.

Brand Resources

Access resources to support your brand building efforts.

Shareable content to engage audiences

Read and share social content with key audiences.

Member Value

How we equip and support our members to better serve clients and accelerate their professional success.

Outreach

How we engage key audiences and build connections within our industry to help us advance our mission.