Grow Global Relevance, Extend Local Reach
This goal is based on our belief that every investment management professional should be credentialed, a member of CFA Institute and a CFA Institute member society.
Increase core member market penetration
Definition: Core CFA Institute Members / Total Investment Professionals
“Core” is defined in the strategic plan as practitioners employed in functional roles that meet the experiential requirements for the CFA charter.
CFA program employed core candidates
Definition: Total annual CFA Program candidates employed in core job roles
“Core” is defined in the strategic plan as practitioners employed in functional roles that meet the experiential requirements for the CFA charter.
Grow Investment Foundations Volume
Definition: Total annual Investment Foundations administrations
Grow CIPM administration volume
Definition: Total annual CIPM administrations
Increase test center services accessibility
Definition: Percent of the world’s population that is reasonably served by CFA Program testing sites
Reduce society membership gap
Definition: Number of unaffiliated CFA Institute members / total CFA Institute members
Increase society partnership satisfaction
Definition: % of Societies responding with a 4 or 5 on scale of 1 to 5 to the question, “How satisfied are you with the current partnership between your society and CFA Institute?"
Deliver Member Value
As a membership-driven organization, CFA Institute and CFA Societies must help its members be more successful in their professional practice and deliver immediate benefits at a reasonable cost.
Increase CFA Institute membership Net Promoter Score (NPS)
Definition: NPS is a standardized measure of customer loyalty and follows from the question, “How likely is it that you would recommend membership in CFA Institute to a friend or colleague?” (Scale: 0=Not at all likely, 5=Neutral, 10=Extremely likely)
Increase CFA Society membership Net Promoter Score (NPS)
Definition: NPS is a standardized measure of customer loyalty and follows from the question, “How likely is it that you would recommend membership in your CFA society to a friend or colleague?” (Scale: 0=Not at all likely, 5=Neutral, 10=Extremely likely)
Increase CFA system membership retention – CFA Institute
Definition: The % of CFA Institute members at the end of the prior member year that renewed their membership for the current year.
Increase CFA system membership retention – CFA Society
Definition: The % of CFA society members at the end of the prior member year that renewed their membership for the current year
Advance Professionalism and Professional Recognition
In order to lead the investment profession, it is critical for the profession itself to be established. Therefore, we must convince the investment management industry and its regulators and practitioners to recognize the importance of professionalism and require adherence to its tenets.
Achieve regulator recognition
Definition: Waiver of regulatory requirements for candidates that have passed a credentialing exam or members that hold the CFA charter
Increase membership support of top 100 global asset managers
Definition: Number of top 100 global asset managers that pay in full or in part for CFA Institute membership dues for their employees
Increase unaided top of mind brand awareness
Definition: Top of mind unaided brand awareness as defined by an independent brand assessment firm (Currently Kantar MillwardBrown)
Increase member voluntary CE attestation
Definition: % of total members that attest that they have met the annual requirements of the voluntary continuing education program
Build Market Integrity to Benefit Society
Significant opportunity to advance our mission and benefit both members and investors lies in improving the integrity of the overall investment management environment.
Increase member satisfaction advocacy impact
Definition: % of members that rate their satisfaction as a 5, 6, or 7 on a scale of 1-7 averaged across the four advocacy areas (promoting standards, influencing regulators on market structure, fairness and transparency, influencing regulators and practitioners on investor protection rules and practices, and developing research and commentary on investment management culture, structure and trends.)
Achieve targeted advocacy engagements – society events
Definition: Achieving engagement on targeted advocacy topics as guided by regional advisory councils
Achieve targeted advocacy engagements – regulator
Definition: Achieving engagement on targeted advocacy topics as guided by regional advisory councils
Achieve targeted advocacy engagements – industry
Definition: Achieving engagement on targeted advocacy topics as guided by regional advisory councils
Achieve membership on targeted advocacy committees
Definition: Achieving membership on targeted advocacy committees as guided by regional advisory councils
Increase advocacy and FOF media volume
Definition: For advocacy and FoF priorities (as confirmed by regional advisory councils), securing quality media coverage is important to raising awareness and impacting the marketplace. “Quality” in this sense is a combination of factors such as type of platform and reach as assessed by a third party firm
Increase adoption of GIPS
Definition: Number of top global asset management firms (Source: Cerulli Associates) registering GIPS Standards compliance annually and AMC adoption
Enhance Operational Effectiveness
In order to lead the investment profession, it is critical for the profession itself to be established. Therefore, we must convince the investment management industry and its regulators and practitioners to recognize the importance of professionalism and require adherence to its tenets.
Increase member satisfaction with digital experience
Definition: % of members that rate their satisfaction with their CFA Institute digital experience as a 5, 6, or 7 on a scale of 1-7
Increase organization-wide process efficiency gains
Definition: Increase in process efficiency or overall staff productivity of core business transaction processing
Compliance with regulatory, tax, PCS
Definition: Compliance with legally required filings and appropriate public company standards adopted by the Board as indicated by the number of material non-compliance events or notices reported by the Compliance, Risk and Ethics function internally
Maintain volunteer satisfaction rating
Definition: % of volunteers that feel their contributions as a CFA Institute volunteer have had a meaningful or measurable positive impact on the CFA Institute mission. The question reads, “Overall, to what degree do you feel your contributions have a had a meaningful or measurable positive impact on the CFA Institute mission?" (% that feel their experience has had a large or some impact are considered satisfied; those that report little or no impact are not considered satisfied)
CEO succession plan
Board-approved CEO succession plan in place; CEO-approved succession plans for Leadership Team members in place; overall headcount managed within board-approved limit
Net contingency reserve balance
Definition: (Current financial contingency reserves – outstanding debt) / Budgeted Operating Expenses