CFA Institute recently created a landing page where university students interested in the CFA Program can explore career resources, the CFA Program Guide, and other helpful info in one, centralized location: cfainst.is/StudentResources

To access the info, users provide their email addresses and university affiliation info, giving us the opportunity to place the students in our nurture streams, gain insight into the universities where we’re seeing the most interest, and build contact with students from all over the globe. A QR code has been generated for the page, which also allows us to see the country base of those scanning the code. The QR code and tracked link are already being used in all student interactions by the University Relations team, including in the university student webinars already in progress.

We invite you to scan the QR code image now, and download it here for future use.

We ask that you (and any others conducting student outreach) direct students interested in the CFA Program to this single page, either through the website address or the QR code.

CFA Institute is equipped to report relevant data back to societies on a recurrent basis that reflects where we are seeing the most interest from this effort. Thanks in advance for your help in building awareness of this asset and others supporting students